Inspiration: ASOS, Adidas, H&M

Studio Love wanted to re-brand themselves with a new logo and brand identity, to separate from their current appearance of working with smaller dance studios with primarily juvenile dancers. They wanted to incorporate a variety of different clothing styles on the website, and appeal to larger dance studios with a potentially more trendy, urban vibe, without alienating their current clients.

The logo incorporates Museo Sans Rounded to show a sense of stability without being cold. The custom script lends to the organic nature of dance and adds a lighthearted feel.